Why Sendgrid or Mailgun?

Published on Sat - 27th Feb 2021

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Mailgun and Sendgrid on the Same Server

Now before we jump into the tutorial,

Let's review what these email delivery platforms mean.

Postfix is a mail transfer agent (MTA),  an application used to send and receive emails.

Now we are not sure if the emails we sent will be delivered into the inbox.

This might be if the domain or I.P is blacklisted or does not have enough reputation to have its emails delivered into the user's inbox, and that is where Mailgun or Sendgrid come into the picture.

What's is Sendgrid

Sendgrid is a cloud-based SMTP provider that allows you to send email without having to maintain email servers. SendGrid manages all of the technical details, from scaling the infrastructure to ISP outreach and reputation monitoring to whitelist services and real-time analytics.

And what is Mailgun?

Mailgun on the other hand is A set of powerful APIs that enable you to send, receive and track email from your app effortlessly whether you use Python, Ruby, PHP, C#, Node.js, or Java. Easy SMTP integration and a simple, RESTful API abstracts away the messy details of sending transactional or bulk email. Scale quickly, whether you need to send 10 or 10 million emails. Searchable logs mean you always know what is happening to your email while tags make it easy to A/B test and report on your data, all via our webhooks. 

Why you should use Email Delivery Platforms?

There are several benefits to using them for marketing automation and bulk emails.

Some of the reasons are obvious and others are more sophisticated, but they can make a huge impact when you try to stand out as a marketer.

New Domain

If you have recently purchased your domain and have zero reputation online, this might be one of the major reasons that you should opt for these services

Bulk Email

Email Service Providers are built to handle large volume email sends both in terms of size and speed. Email clients (Outlook, Gmail, etc.) and corporate mail servers have limitations on the number of recipients that can be included in an email and how many emails you can send in a time period.

These limitations are in place to protect the integrity of the service for all its users. ESPs, however, have the infrastructure to send large amounts of email quickly, Now using Sendgrid or Mailgun can help in sending bulk emails to a lot more clients in and short time period.

Maintaining a good Sender Reputation

Creating and maintaining a good email sender reputation is much easier than trying to repair it later on. In addition, a good email reputation is more than simply a way to safely pass through the filters set up by inbox providers to protect their users, Now services like Sendgrid and Mailgun are there to keep you from sending out spam by ensuring you get the best filter before sending email stuff like are you sending to a user who is out of quota, wrong address e.t.c so they basically protect you from yourself