Squeeze Back for TV Commercial
Published on Mon - 26th Sep 2016
What is a Squeeze Back?
Squeezeback is a process that reduces the size of a video or image (such as a television display) to allow other items (such as logos, text crawls or graphics) to be seen in the display area.
squeeze back advertising is now growing popular , even the cable news networks are now frequently running commercials during special events in a large box alongside a smaller image of their coverage.
Most of them are running the L-Squeeze Back Style , So the networks’ thinking is that as long as there is program content on the screen, viewers will be less likely to switch channels, so its a win-win situation , And for designers its even easier to implement.
Is there a Specific Software to do this?
Yes, there is Casper CG!
CasparCG Server is a Windows and Linux software used to play out professional graphics, audio and video to multiple outputs as a layerbased real-time compositor. It has been in 24/7 broadcast production since 2006. And the best, it's free. Used by most broadcasters in Europe.
Can we do it with any other methods?
Yes you can , Even your favorite Adobe Products can achieve this , Let us show you the measurements and example for inspiration
1420 x 766 are the measurements you should use when trying to achieve this
Also here are some few examples ... To get a good picture where to write your campaign message and logo of the firm , In this case , this can be seen with whats going on Azam TV , On their chanels
- Sinema Zetu ,
- Azam Two or
- Azam Sports HD
While campaigning the Azam Pay TV Decoder Packages.
This is an example of a squeeze back with animation , Vodacom Tanzania's "Ya Kwako 2" ,